The Power of Advertising

jboshell — Wed, 17 Mar 2010 22:26:42 +0000

Everyday consumers are confronted with advertisements that persuade and manipulate them to purchase products.

The visual appeal in this advertisements have the power to produce a desire in their audience.
This desire leads to action.

A key formula used in advertising is A.I.D.A.

TASK: Where do we see advertisements?

Brainstorm all the places we may see and advert
Now come up with a definition for advertising (remember to consider its main aim).
What is a ‘Target audience’?
Why is it essential this is known before designing an advertisement?
Think of an advertisement that was marketing to you, as an audience group, persuading you to purchase a service/product. Explain how it ‘hooked’ you.

Analysing Advertisements