AIDA Explained

A – (attention)

• Headlines
• Colour
• Salient graphic/object
• Music

I – (interest)

• Language – puns, adjectives, slogans, facts
• Graphics
• Layout – design
• Celebrity endorsement

D – (desire)

• Persuasive or emotive language
• Graphics
• Colour
• Superlatives

A – (action)

• Superlatives
• Imperatives – demands
• Contact details – Phone numbers/web sites
• Bonuses – FREE etc

Types of Visual Texts

1. Magazine ads (persuade)
2. Cartoons & comics (entertain)
3. Billboards (persuade)
4. SMS ads (inform & persuade)
5. Pamphlet (inform or educate)
6. Web site (inform or educate or persuade)
7. DVD cover (persuade)
8. Film poster
9. Product cover
10. Product ad (e.g pizza)
11. Catalogue