Advertising Language Techniques
Catchphrases – slogans
- Advertising must make an impression on its audience, in seconds you need to ingrain a products ‘catchphrase’ in order to grab attention.
What is the catchphrase in this advertisement?
Task
- What is a catchphrase? Write up a definition.
- Find four examples.
Persuasive Language
- Words or phrases that trigger an emotional response. It’s purpose is to change attitudes of the audience.
- It is used to incite a positive response, in order to show the product or service will benefit us. This persuades us to buy it!
