Everyday consumers are confronted with advertisements that persuade and manipulate them to purchase products.
- The visual appeal in this advertisements have the power to produce a desire in their audience.
- This desire leads to action.
A key formula used in advertising is A.I.D.A.
- ATTENTION
- INTEREST
- DESIRE
- ACTION
TASK: Where do we see advertisements?
- Brainstorm all the places we may see and advert
- Now come up with a definition for advertising (remember to consider its main aim).
- What is a ‘Target audience’?
- Why is it essential this is known before designing an advertisement?
- Think of an advertisement that was marketing to you, as an audience group, persuading you to purchase a service/product. Explain how it ‘hooked’ you.
